RAGANŲ (Lithuanian for “witch”) is a naturally fermented drink made from pure spring water, wild herbs, raw honey, and a living culture of beneficial bacteria. It’s more than just refreshment - it’s a wellness-supporting beverage rooted in ancient herbal wisdom, crafted with care and natural ingredients.
Visual Concept
The design is inspired by Baltic herbalism, forest folklore, and the quiet mystery of nature. Organic lines and symbolic elements reflect depth, ritual, and a grounded connection to the earth - much like the drink itself. The colors, shapes, and typography create a distinctive visual identity that invites you to experience the drink before even taking the first sip.
